Our Team

  • Founder & CEO of the World Experience Organization – established in 2020, with 1,000+ members in 50+ countries.

  • Author of two international bestselling books on experiences: Stuffocation (2015) & Time And How To Spend It (2019) - which the Financial Times named a 'Book Of The Year’.

  • Government advisor – Sector Specialist, Experience Economy for the UK government.

  • Founded GroupHug – an experience-based startup which ran 2016-2017.

  • Trend forecaster since 2004

  • Also gives talks, from Amsterdam to Beijing to California; at the Royal Academy to the Royal Society for the Arts, Google HQ, 10 Downing Street, TEDxManchester, TEDxLondon School of Economics.

  • Has lived in Palo Alto, Greece, and France. Now in London.

  • Education: Classics at Oxford University, Journalism at University of the Arts London, Entrepreneurship at Cambrige Judge Business School.

Experience Economy Expert

James Wallman

  • Associate Professor at Cambridge Judge Business School

  • Founded – and now exited – Carbon13, a venture builder for climate tech in 2019.

  • As CEO helped build and launch 65 climate tech ventures, deploying £12.5 million to them.

  • Combines academic rigour in strategy and entrepreneurship with more than two decades working with startups, founders and venture builders.

  • Research focuses on venture formation and venture builders, founder dynamics, innovation ecosystems and the practical systems needed to turn promising ideas into investable businesses.

  • Lives in Cambridge, UK.

  • Education: English Literature at UCLA, Business at London Business School, Social Psychology, Organizational Behaviour & Social Networks at the London School of Economics.

Venture Building Expert

Dr Chris Coleridge

Rachel Neukom

  • Recent graduate from the University of Southampton, where she studied Medicine and Engineering.

  • Also has a blue stripe in Taekwondo and is a semi-professional violinist, violist and pianist.

Operations & Research Associate